A little bit of color can transform a simple message into a dazzling marketing piece. But which decoration method will best fit your client’s needs? In this post, we’re going to give you some tips on how to best utilize our color printing methods, with some potential scenarios you might encounter.
Silkscreening & Color Matching
You’ve just landed your biggest account, a well-known corporation with strict brand guidelines. They utilize specific Pantone® colors, PMS 165C Orange and White, and this project is no exception. They’ve expressed interest in foil stamping on a white NP-700C, but they need a guaranteed color match. What do you suggest?
Solution: We cannot guarantee an exact color match to our foils, so instead, offer a silkscreened cover! Silkscreening allows for more precise color matching, and yields beautiful results (see left) — most consistently on a white paperboard cover. (Bonus: their artwork can be a lot more intricate because silkscreening also achieves finer details) Keep in mind, the color of the cover material can sometimes interfere with color matching. Offset printing is also available for inserts, tip-ins, or custom common filler, and allows for color matching!
Always choose a light color or white material when an exact match is required.
Digital Printing & Smaller Quantities
An online startup company needs a gift for each member of their small (but growing) team. They want to use photo-heavy artwork for the piece, and they want them in a hurry — they can’t wait to get their hands on these books! What do you suggest?
Solution: This is where our full-color products shine! Unlike offset printing, digital printing allows for smaller runs and unique, photographic imagery with many different colors. On top of that, we can print most digital, full-color pieces pretty quickly — win, win! While we can usually get an adequate match for most PMS colors, there are some colors that won’t have the same vibrancy or accuracy in a digital print because digital printing is a 4-color process. This just means the press uses a mix of CMYK (cyan, magenta, yellow, and black) inks, much like your office inkjet printer. You can see the difference in the image above.
To prevent banding (streakiness in the print), avoid artwork with large areas of solid color. If this type of artwork is necessary, consider offset printing, which allows for PMS color matching and consistent color coverage.