How to Maximize Your Calendar’s Potential

Calendars are still a big part of our lives. In 2011, according to Promotional Products Association International, 84% say calendars are an integral part of everyday life, and there are an average of 2.1 printed calendars per office!

A calendar’s most obvious advantage? Being a tangible part of someone’s day for 365 days a year (366 in 2016). That’s a whole year’s worth of daily attention from your audience! With that kind of impression, it’s worth making it something special. In this post, we’re going to show you some easy ways to customize your 2016 calendar orders.

Custom Overprinting

This is a really easy and inexpensive way to utilize prime advertising space. With custom overprinting, we simply print your specified artwork (logo, illustration, or message) on each page of your calendar (for quantities as low as 250). All options shown are printed in black only. We want to show you a few different overprint options for our popular Analyst and Director, as well as a calendar option for our Bohemian journal.

Shadowprints

Need something subtle and nuanced to connect with an audience? Try a ShadowPrint. We print your artwork very lightly (at most, 10% black) in the background of a single page, behind the calendar and repeated throughout. See below example to see a ShadowPrint in action! ShadowPrints can be added to the Analyst, Director, or President.


Analyst1


Memospace & Masthead imprints

An easy way to advertise in your calendar. We can print their logo or message and repeat throughout, either in the common blank space of each calendar spread (the memospace) or the upper right corner of each spread (the masthead). See above example for a Masthead Imprint, see below example for a Memospace Imprint.

Dateblock imprints

It pays to make it even more personal. We can also print your customer’s important dates and/or reminders in any individual date blocks you specify. See example below! Minimum quantity for this feature is 500 pieces.


Analyst2


Pictorial Imprints

What if your customer has lots of great information or imagery they want to include? For this type of scenario, consider Pictorial Imprints. We can customize any Director or President calendar with Pictorial Imprints for each month (13 custom pictorials included), which can range from photos of products to company directories. See our example below (also includes a ShadowPrint example)! Pictorial Imprints are printed in grayscale only, including photographs.


Director


Calendars for the Bohemian

Want the look of a sophisticated Bohemian journal with the added convenience of a calendar? We’ve come up with a practical solution for our Medium and Large Bohemians (Classic, BrightHue, and Textured). Add a digitally printed, 12-month calendar booklet to the front of your Bohemian, without sacrificing precious writing space. See example below, featuring the new Large Bohemian Textured.


BJT-180_plusCalendar


Need some help navigating these options, or just want to brainstorm more calendar ideas? Totally understandable! Contact our sales team with your questions and ideas, or leave a comment below.

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Fun Friday Cupcakes

“All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.”
— Martin Luther King, Jr.

Welcome back! We hope you all had a relaxing Labor Day weekend. Our team enjoyed our September Fun Friday last week, celebrating all our hard work this month in accomplishing our goals. We brought in a variety of delicious cupcakes from a local bakery, and finished off the week on the sweetest of notes. (The hardest part was choosing just one…)