Everyone loves a custom book, but a lot of end users simply don’t have the budget to create something with all the bells and whistles, just in the name of aesthetics. Journals are one of the only mediums in the promotional products industry that offer the ability to merge budgets to create something that not only looks good but is also useful. We like to present this concept as PRINT + PROMO, which combines Print and Promo budgets to create one-of-a-kind products that also act as effective advertising and marketing tools for companies in a variety of industries. It’s one-stop shopping at its finest, so thank goodness we have our resident shopaholic and JB Business Development Expert, Ella Childe, to tell you all about it!
What is the idea behind Print and Promo?
Most companies have separate budgets for promotional items (t-shirts, magnets, journals, mugs, etc.) and print (brochures, flyers, postcards). PRINT + PROMO utilizes different customizations to show how impactful adding some of the print budget to the promotional budget can be. Unlike a notepad and a couple flyers or brochures (which are often tossed away), a journal with the same information as the brochure will be kept and used – reminding the customer of your message over and over.
What tools can distributors use to push this idea?
Many of our samples show easy examples of this type of customization. We can also put together free virtuals to show how this could work. The Print & Promo case study brochure has some useful ideas and examples and is available as a pdf.
How can an end-user utilize this concept?
Event schedules, convention maps, speaker bios and company or product information (anything you would offer as a flyer, brochure or handout) can be added to a journal.
Describe 3 products that would incorporate this idea.
1. Corporate Training (any industry): SP-800CV – A ClearView with additional inserts, including schedules, maps & calendar
2. Tourism: PS-NP7FC – A PenSlip NotePad with a tear-out registration card for free hotel stay and inserts with hotel/area information
3. Medical Industry – NB-58FC – A Nova with Tri-Fold insert and ColorDirect
Be sure to keep the PRINT + PROMO concept in mind when considering how to best stretch your clients’ budgets. Journals are the perfect vehicle to include all of your print needs while spreading your message far and wide.
Contact us at firstname.lastname@example.org for virtuals, pricing and creative ideas.
Now get out there and book ’em!