Customization isn’t scary…it’s simple!

We did it! We made it through the Halloween season and survived (arguably) the toughest dilemma of the year: what costume to choose? There’s nothing quite like the struggle of deciding how much you’re ready to invest in your Halloween look.  Once an idea forms, it’s easy to envision the most elaborate, creative version that will win every costume contest, thus ensuring your rightful position as Belle/Beau of theHalloween Ball, but is it feasible?

Here at JournalBooks, we take Halloween VERY seriously, as evidenced by the results of our annual costume contest. While some people take a year to plan every minute detail, others find themselves in a major time crunch. Regardless of how simple or complicated the process may be, having the right costume is crucial. This year’s contest had some brutal competition.We saw everything from witches and wizards to our third place winner, Freddie, as Michael Jackson. Some of the staff teamed up, coming as the ladies of the hit 90’s film, ‘Clueless’ and the cast of ‘Cinderella.’ Jewel really had her bases covered, showing up as Dionne then transforming into Polynesian Sauce as part of a group Chick-fil-A costume. Way to double-dip! Alas, not everyone can win, so we put it to a vote and Maricela Gonzalez’s commitment won her old lady costume the grand prize.

In the same way as we are dedicated to our favorite Halloween tradition, we are even more dedicated to understanding the importance of your business expressing its unique brand in the form of custom journals! Whether you’re the type to cut some holes in a sheet and call yourself Casper, or cover yourself in white paint and soot-covered rags to create the ultimate ghoul, we’ve got you covered. If you have a bit more time and a more flexible budget, we can work with you to create your dream book. Something like a custom poly color match journal (with some reversed art) and additional accessories would be quite the treat!  All we need from you is a bit of information.

To take your book from drab to fab, we simply start by asking what your basic needs are. We want to do the most with what we have to work with, so this is vital information in order to take the next step in creating your masterpiece.

  • What is your timeframe?
    • Do you need a proof? Can we swing a SureShip item?!
  • When will you need the product in-hands?
    • We have partially-made items and made-to-order items; what works depends on timing!
    • To where in the world are these shipping?
  • How many units will you need?
  • What is your budget?

With these few questions answered, we are now able to determine whether you’d be handing out Smarties or King-Sized Snicker bars, so to speak. The next step into creating the perfect book for your brand will be determining any art restrictions.

  • Can we modify the art?
    • When given creative liberties we have creative artists who can work with your art. 
  • Is specific color-matching required?

A book without purpose is just…a book. What is the purpose of your book? Knowing what your book will be used for, whether it’s general note-taking, planning an event, a work book for a seminar, or even a monthly calendar will help us recommend customizations that will boost your book to the next level. We’re JB connoisseurs, so let us guide you to what works best for you.

Goal: Make an impression! Be bold: build it. If you have the time, let’s make your brand stand out with features that aren’t included in competitor’s items that are pulled off shelves. Die-cut windows, textured or high-end covers, multiple methods of decoration, different binding styles, and custom printed filler or insert are all available!

If you don’t have the time, everyone loves a simple debossing on leather-like material, but kick it up a notch with oversized debossing or a full color artwork.  If you’re looking for a traditional journal, with a simple design that you can get for that impromptu meeting next week, we’re on it! An Ambassador, Bohemian, or Nova will do the trick! Throw a business card holder in there so you’re networking ready! Be ready to grow!

Don’t run around with “book.” It is your brand, not a brand. Let the creative season fuel you, and make the message matter!

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Charlie Hollifield: 1st Place Winner of The 2016 & 2017 Halloween Contests

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It’s just another day, another dollar for Charlie Hollifield here at JournalBooks. For the second year in a row, Charlie managed to put his creative and crafty mind to good use as he hand-made his winning 2017 Halloween costume.

I got a chance to catch up with Hollifield and ask how he feels about his success. According to Charlie he did not anticipate coming in first place both years, but 2016 was just a learning experience for him. Rumor had it that Charlie was not allowed to win again, but Charlie said he knew how hard he worked, so maybe the judges would reconsider. His 2016 scarecrow was brought to life after a long night the night before the 2016 contest.

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The 2017 “Ancient tribal druid shaman” (titled by Charlie) took weeks to build. He said, “I gotta defend my title,” so of course he worked harder on his 2017 costume. He carved hooved stilts and a tribal mask, and then he tied everything together with whatever fabrics he could find.

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When it comes to his creativity he seems quite confident, so I had to know: Charlie, have you always been this artistic? The answer is yes! That’s why he went to school for Fine Arts. Looks like the rest of us have to try a bit harder to topple the man, the myth, and the legend that is the Charlie Hollifield. Hard work pays off, folks! Who knew? However, just because Charlie took the gold medal does not mean that there wasn’t some serious competition on the prowl this year.

Asking around the days before the contest, everyone was extremely secretive. Ella from marketing said, “if I don’t place, it’s rigged.” Sarah from Business Development rode a tricycle and wore red contacts; Elizabeth came in with sound effects; some, including myself, decided to team up with other JB employees. Everyone had a game plan, and everyone looked great! Rachel in BD got married on Halloween, but before she left she angrily said, “I am seriously upset that I am missing [the contest].” Well Rachel, you missed a good one. Everyone, start getting ready for next year.

Credit: Eddie Rodriguez