Sellutions – The Analyst

Can you believe it? It’s already the end of November! With 2019 just around the corner, it’s time to get planning. One of our favorite ways to prepare for the upcoming year is with the Analyst. 

The Analyst

Created for a design agency, this planner was the perfect solution for combing a calendar of events with a functional planner. Each page features tabbed calendar spreads about events throughout the year. The information will remain at the client’s fingertips, reminding them of upcoming events, dates, and locations. A Gloss Metallic white font cover with ColorDirect imprint and 15 blank memo sheets added for the convenience of on-the-go note taking.

Customization Tip
Include additional custom inserts with schedules, event maps, sponsor information, etc, and a penport and pen. Don’t forget the custom imprint on your calendar!

Options are plentiful when it comes to the Analyst! Switch up your covers with a Natural Poly Front Cover (1-sided, full-color insert included), or a Leatherette Cover that comes in 5 different colors. 

Product Shown
8.5″ x 11″ HardCover Analyst

Comes with: Cover Series 1 (Classic) chipboard front and back covers; Analyst monthly stock calendar w/die cut tabs; 15 sheet blank memo section at back; Wire binding; 1-color foil or deboss imprint up to 16″ sq.


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Sellutions | Cheers to Summertime

Summer’s so close, we can almost taste it! This month, we’re showcasing our versatile line of TasterJournals, handy tools for recording the delectable details of your favorite wine or beer. Check out some creative ideas below…

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WindowPad WineTaster

A popular winery used the WindowPad WineTaster as an incentive for special memberships. Includes stock inserts full of information for the aspiring sommelier, as well as 50 sheets of tasting log filler.

Customization Tip
Upgrade your cover material for a more luxurious look and feel

Product Shown
5 x 7 WindowPad WineTaster

Shown with: Brushed Silver Metallic paperboard front cover (Upgrade to Series 3); Custom die-cut window and 2-color foil imprint; Full-color 1-sided insert; Predesigned black & white inserts for WineTaster; 50 sheets of wine-tasting log filler; Silver wire


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Classic LagerLogger

A new brewery gave away a custom LagerLogger at their grand opening. Includes a full-color stock insert, stock black & white inserts with beer facts and tasting information, as well as 50 sheets of tasting log filler.

Customization Tip
Upgrade to a custom full-color front cover, like the one shown here

Product Shown
5 x 7 Classic LagerLogger

Shown with: Full-color (ImageBook-style, optional upgrade) front cover; Full-color, predesigned LagerLogger insert; Predesigned black & white inserts for LagerLogger; 50 sheets of beer-tasting log filler; White wire


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Wine/Lager LifestyleJotter

Perfect-bound LifestyleJotters are available in wine-tasting, beer-tasting, fitness, and sketch themes. Includes 100 sheets of tasting log filler. The perfect giveaway for large, outdoor summer events like concerts or festivals.

Customization Tip
Add a company logo to the filler pages for extra exposure

Products Shown
5 x 3.5 Wine LifestyleJotter and 5 x 3.5 Lager LifestyleJotter

Each comes with: Natural, flexible paper covers; 1-color foil imprint; 100 sheets of beer or wine tasting log filler; Perfect-bound spine


jotters

WineJotter & LagerJotter

A mini version of the 5 x 7 TasterJournals, these Jotters are perfectly pocket-sized and include 50 sheets of wine or beer tasting log filler. The perfect prize or giveaway for small wine/beer shops.

Customization Tip
Add personalizations to the front cover for special customers

Products Shown
3.5 x 5 WineJotter and 3.5 x 5 LagerJotter

Each comes with: Cover Series 1 (Classic) paperboard covers; 1-color foil imprint; 50 sheets of wine or beer tasting log filler; Standard wire binding

Sellutions | Express Yourself

This month, we’re embracing our creative roots. We’re showcasing our favorite journals for capturing your best ideas, organizing your thoughts, or unwinding after a long day. Check out the case studies below for some unique journal ideas!

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NEW! CreativeSpark Journal

A digital marketing agency wanted to rekindle the passion of their small team with an inspiring end-of-quarter gift. Each employee received a CreativeSpark journal, complete with custom branding and a mix of lined, dotted, and coloring pages.

For ease and quick turnaround, we offer the CreativeSpark Journal in an Organic or Geometric theme with completely predesigned cover and filler — just drop your logo onto the cover!

Customization Tip
For a little something more, you can add to our predesigned themes with your own quotes, images, and/or logo. For a completely unique book, submit customer-supplied designs for the cover and all 30 sheets of filler (custom setup fee applies).

Product Shown
8 x 8 Square CreativeSpark Journal

Comes with: Flexible, wraparound paper covers, printed in full-color; 30 sheets of predesigned CreativeSpark filler (Organic or Geometric themes available); includes motivational quotes, lined, dotted, and coloring pages; Perfect-bound spine


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FlipBook SeminarPad

A large tech company wanted a memorable giveaway for an upcoming web conference. They chose the FlipBook for its ability to showcase both their software development brand and internet security brand simultaneously.

Customization Tip
Try a ColorDirect imprint on the front and back covers for high visual impact.

Product Shown
5.5 x 8.5 FlipBook SeminarPad

Shown with: Lime and Midnight Blue paperboard covers; 2-color foil imprints on each side; 50 sheets of graph filler on Lime side, 50 sheets of lined filler on Blue side; comes with (1) full-color, 2-sided insert placed in middle of the filler; Silver wire


gt-700cGoalTracker Journal

A medical device manufacturer needed a practical tool for their growing traveling sales team. A personalized GoalTracker proved to be successful, allowing them to organize their time on trips and track their progress on sales goals.

Customization Tip
Add personalizations on the front cover, as shown here, for special recipients.

Product Shown
5 x 7 Business GoalTracker

Shown with: Matte Firebrick paperboard front cover (upgraded to Series 2); 2-color foil imprint (shown with upgraded bleed deboss); comes with (5) predesigned 2-sided inserts throughout 100 sheets of stock Goal/Action log filler; shown with PenPort back and Red Scripto Score Pen; Black Wire

The Art of Foil Stamping

When we first opened our doors in the 1970s, the only customization we offered was foil stamping! To this day, foil stamping is our most popular imprinting method, and for good reason. With a unique range of finishes and effects, the results can be stunning! In this post, we’re going to cover some of the basics of foil stamping, so you and your client can reap the benefits of this tried-and-true imprinting method.

How Does It Work?

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Foil stamping is a printing method in which a stamping die transfers a foil to a substrate (in our case, a variety of journals and covers), using a range of heat and pressure.stamping die is a metal plate that is engraved with the artwork to be stamped. These stamping dies are created in-house from your vector artwork, and are used on a foil stamping press or machine. In the machine, the die is heated and the foil is pressed onto the cover, leaving behind a foil imprint (or blind deboss without foil).


Types of Foils

foil-finishes

  1. Blind Deboss. This is a hot stamp without foil. It can be very subtle, so it’s great for designs with a lot of coverage. Recommended for oversized imprints, especially ones with smaller detail.
  2. Tint Foil. This foil type prints much like a blind deboss, but uses a clear foil with a slight tint, kind of like the tint on a pair of sunglasses. Recommended for subtle imprints that need a little extra contrast.
  3. Matte Foil. This foil type comes in a variety of colors and has a chalk-like release and a matte/flat finish. Recommended on textured cover materials.
  4. Gloss Foil. This foil type reflects light and has a glossy finish, and comes in a variety of colors. Recommended on smooth, paperboard cover materials.
  5. Satin Metallic Foil. This foil type has a soft metallic sheen and comes in many colors. These foils are super versatile and typically stamp well, so they’re a favorite among customers and our stamping crew!
  6. Shiny Metallic Foil. This foil type has a highly reflective metallic sheen and comes in a variety of colors. These foils also stamp well, so they’re recommended for artwork with more intricate detail.

Tips from the Experts

JB veteran and stamping supervisor, Alan has been working in stamping for 21 years, and his best advice: “Keep images as open and clean as possible to get the best quality imprint.”

Here are a few more tips from the stamping team:

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Alan, Stamping Supervisor

  • Text and small details stamp best when they’re in their positive form, rather than inside the negative space of a design.
  • The larger, more solid the coverage of your art, the harder it is for foil to adhere evenly. Keep solid areas in your design as small as possible, especially when choosing textured materials.
  • Because of the amount of heat and pressure required of some jobs, foils may spread. To minimize this, make sure artwork is as large, open, and legible as possible — especially text!
  • Matte and gloss foils are not completely opaque, so keep this in mind when choosing cover material color and texture, because it may show through.
  • When in doubt, we have many alternatives to foil stamping, such as silkscreening or full-color printing with a die-cut window, which can achieve finer details.
  • If you ever have questions about how your logo or design will stamp, you can always send it to us (art@journalbooks.com) for evaluation!

The Showdown: Vector vs. Raster

It’s down to the wire now. You finally placed your first (or fifth) order with us, and you can’t wait to see the fruits of your labor! But there’s a problem. One of our graphic artists informs you that the logo your client sent is a raster image, and they really need a vector image for production. But what exactly does “vector” mean, or “raster” for that matter?

This situation probably sounds familiar to you, but don’t worry. We’ve got some answers! In this article, we’re going to cover the key differences between vector and raster images, as well as their uses in the production of our journals!

What is a vector image?

A vector image is made up of various points, paths (lines), and/or curves, all of which are rendered mathematically. This is what allows us to scale vector images up or down in size without reducing quality, which makes them ideal for logos and fonts. Check out the vector image example below:

This is how a vector-based program, such as Adobe Illustrator, displays a vector image with and without its points.
This is how a vector-based editing program, such as Adobe Illustrator, displays a vector image with and without its points.


Vector image, zoomed in. Notice how the details remain crisp!
Vector image, zoomed in. Notice how the details remain crisp?


In general, when should my artwork be vector?

  • When foil stamping or debossing any artwork (including logos and text) onto a cover
  • When screen printing any artwork onto a cover
  • When imprinting any artwork onto a pen
  • When embossing any artwork onto an Alloy cover

We accept vector files created in Adobe Illustrator (.ai / .eps), InDesign (.indd), or Acrobat (.pdf)

What is a raster image?

A raster image is made up of a finite number of tiny squares of color, commonly known as pixels. Raster images allow for rich detail, so the most common type of raster image you’ll encounter is a photograph.

JB Art Tip: We require a resolution of at least 300 ppi / dpi (sized to fit the product) to keep your art as crisp and detailed as possible when printed. Resolution is a fixed value, which is why it’s important that the artwork is sized to fit the correct journal!

The quality of a raster image is measured by its resolution in pixels per inch (ppi, for screen) or dots per inch (dpi, for print). The higher the resolution, the more detail packed into that 1″ area. This is why raster images at a lower resolution (such as web images) begin to look blurry when enlarged! Check out the raster image example below:

Raster image, zoomed in. Notice the blurriness and all the tiny pixels!
Raster image, zoomed in. Notice the blurriness and all the tiny pixels?


In general, when should my artwork be raster?

  • When printing photographic images in full-color on any of our full-color products, including tip-in’s, inserts or GraphicWraps

We accept raster files created in Adobe Photoshop (.psd / .tiff / .jpg) or Acrobat (.pdf)

If you still have questions about any of the information above, leave a comment below!